JACOB SCHIAPPACASSE
ADVERTISING | BRAND | ACTIVATIONS

Qualcomm

Role
Art Direction
Agency
McCann NY
Team

Impossible MAchine

A lifetime of Qualcomm innovation has propelled us into an Age of Invention, an age of unparalleled mobile experiences where anything is possible. Teamwork, creativity, and technology intersect to create a Snapdragon-powered Rube Goldberg machine.

Animating 5g

5G isn’t just the next step in mobile evolution––it’s here to redefine the mobile experience as we know it. To better understand what this looks like and how it works, we interviewed the Qualcomm engineers who made it all possible.

Snapdragon Identity

In anticipation of the global rollout of their newly minted 5G chip, Qualcomm Snapdragon realized it needed to evolve its dragon into something that manufacturers could proudly advertise to sell their own products.