Qualcomm

Impossible MAchine

Qualcomm innovation meets teamwork, creativity, and dominoes in this Snapdragon-powered Rube Goldberg machine.  

Animating 5g

5G is confusing. To better illustrate what it is and how it works, we interviewed the Qualcomm engineers who made it all possible. Credit: Buck

Snapdragon Identity

Despite powering over 25% of mobile devices worldwide, Qualcomm Snapdragon faced challenges with retention and reputation as it launched its new 5G chip and expanded into mobile gaming. To succeed, the brand needed to evolve into a name that manufacturers could proudly promote—one as grand and meticulously refined as Qualcomm’s legacy.