Verizon wanted to promote the 2.5 million hours of community service their employees were donating, so we created a program extending the offer to 16.5 million others. We premiered it at Super Bowl LIV with some help from Eli Manning. Directed by Amir Farhang.
Fans were directed to GiveOneMoreSunday.com, where they could pledge service to local causes while supporting their favorite NFL team.