ORIGINS
To promote Capsule, we launched Dollar Store Kids, the first dollar-backed NFT collection in which each asset was verifiably redeemable for $1 USDC. This meant the market value [price] could never drop below $1 dollar. The collection of 3,333 hand-drawn digital assets cost $1 dollar to purchase [mint]. e sold out in 26 minutes and secondary sales spiked to average 120x the mint price. Seven days after launching, the experimental collection was notoriously deemed security and delisted from US-based marketplaces, but continues to be traded elsewhere to this day.
aFtermath
One year later, the project relaunched. We leaned into the IRL delisting, building out a fantastical word where, trapped inside the store, the kids had been fending for themselves since the store's disappearance. This coincided with a new community point system where members could accrue 'gold stars' by completing on and offline tasks.
GAMES
Community members could also earn points by participating in a series of original games built directly into Discord.
PARtners
Coming soon.
Launch
In the month leading up the the initial release of the collection we ran targeted ads. They worked.
