D$K

ORIGINS & CONTROVERY

Dollar Store Kids (D$K) was the first dollar-backed digital collection, with each asset verifiably redeemable for $1 USDC—ensuring the price could never drop below $1. Despite costing just $1 to mint, the 3,333 hand-drawn assets were deemed securities and delisted from U.S. marketplaces.

aFtermath

Embracing the delisting, we expanded the lore: trapped inside the store since "the disappearance," the kids had been fending for themselves. This coincided with a new community points system, where members earned 'gold stars' by playing games and completing online tasks.

Launch

In the 2-weeks leading up the the launch of the project we ran ads. The collection sold out in 26 minutes.